Hi all,
Came across an example of a cause marketing relationship tonight, and thought I would share:
"21st Century Insurance has partnered with The National Arbor Day Foundation, America's largest non-profit tree planting organization, to create this very special opportunity.
It is simple. Get an auto insurance quote from 21st right now, and we will plant a tree in your name."
One tree per customer, please.
http://lp.21st.com/tree/
*As an interesting aside, maybe relevant maybe not, 21st Century just got bought by AIG.
Subscribe to:
Post Comments (Atom)
1 comment:
Just as an interesting side note...
What about NPOs that partner with other NPOs?
From KPCC's website:
"10 Trees For Southern California ($120.00)
We’ll thank you for supporting public radio by planting 10 trees in wildfire-damaged areas in Southern California. "
Post a Comment