Study Questions (Week 7)

Hi class
As some of you may have realized, last week's study questions only covered session 5 (NGO's) and did not include questions regarding the supply chain discussion. Rather than live in the past, I am posting questions for the session 7 readings only.

1. There are three readings to prepare for session 7 that focus on "cause marketing". Compare and contrast the authors frameworks and point of view's.
2. Use the cause marketing framework from the Gourville andRangan article to analyze GAP's red campaign.
3. Using the Gourville and Rangan article, compare and contrast the simple v. the complex view of Cause marketing. Can you provide an example of each?
4. Discuss the ethical issues related to cause marketing as presented in the Berglind and Nakata reading.
5. Use the cause marketing frameworks (your choice) to evaluate Patagonia.

See you all next week.
Michelle