Here's a link to a local cause marketing firm in LA called Personality. They have some white papers that go through basics of cause marketing and metrics companies can use to measure success.
http://www.thinkpersonality.com/downloads.htm
I met the Founder/President Brad Abare at the Business as Mission event on campus last Thursday. If you guys want to get in contact with him, I can send along his contact information. I think it might be good to have him as a guest speaker next year.
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Thanks for your post, Tiffany! In response to the reading this week, I was wondering if there were consulting firms that specialized in cause marketing. It seems like it would be helpful to have an outide specialist/mediator 1)help assess the fit between the two organizations, and 2) negotiate the terms of the cause marketing contract.
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