FIJI Green

"Bottled water is not green, you ship this from the Pacific Ocean.

You don’t get increased productivity when it comes to water and sunshine, so how is this comparison apt?

No one is buying into your sham argument.

You’re still filling up landfills and the Pacific Ocean with plastic carcasses…"

This is not from some environmentalist's site but rather the on FIJI Water's blog. The company has chosen to leave comments open and respond to such criticism instead of ignoring it.

FIJI Green is an initiative to power 50% of the FIJI Water corporation with renewable Energy, reduce Carbon Footprint by 25% and offset the remaining emissions by 120%. This would make FIJI the only carbon negative bottled water. Responsive CSR? Perhaps... But hearing Roll International (parent of FIJI Water) owner Stuart Resnick talk about ethical responsibilities in business convinced me that the company is doing it because it is the right thing to do.

Website and blog http://www.fijigreen.com