John Mackey profiled on CNBC's American Made

I'm currently watching a profile of Howard Schultz and John Mackey on the new CNBC series American Made. Research for the case? Sure. Sunday night procrastination? Probably. So far it's a good mainstream media profile of two entrepreneurs who have built CSR into their business. I'd suggest TiVo-ing a re-run. Link: http://www.cnbc.com/id/19470020

Hugh Hefner and the Maloof brothers will be profiled next week. They're not exactly social entrepreneurs by our definition, but definitely entrepreneurs who are very social.